Assam tea, celebrated for its bold flavor and rich aroma, has earned a loyal global following. But if you’ve ever browsed the tea aisle or shopped online, you’ll notice the prices of Assam tea can vary widely—from affordable everyday blends to premium single-estate teas costing much more.
So, what determines the price of Assam tea?
1. Type and Processing Method
Assam tea is produced in several forms: CTC (Crush, Tear, Curl) and Orthodox. CTC is typically more affordable and mass-produced, commonly used in tea bags and everyday blends. Orthodox Assam, on the other hand, is hand-rolled and crafted with more care, leading to higher quality—and a higher price.
CTC Assam: ₹200–₹600/kg (retail)
Orthodox Assam: ₹800–₹2,500/kg (depending on grade and estate)
2. Estate and Region of Origin
Like wine, tea pricing often depends on the estate it’s grown in. Gardens like Manohari, Mangalam, and Dikom are known for producing award-winning teas that command premium prices at auctions and specialty stores. The microclimate, soil, and elevation in these estates impact both flavor and value.
3. Harvest Season
First flush (early spring) and second flush (late spring/summer) teas are usually more flavorful and sought after. Second flush Assam teas are especially prized for their signature malty flavor and golden tips, often fetching higher prices.
First flush: Milder and slightly cheaper
Second flush: Bolder, more aromatic, priced higher
4. Packaging and Branding
Bulk loose-leaf Assam tea is cheaper than packaged, branded versions. International brands like Twinings or Tetley may price higher due to branding, quality control, and export costs. On the other hand, local tea cooperatives or online retailers may offer competitive pricing for similar or better quality.
5. Global Demand and Auction Trends
Assam tea is traded on auction platforms like the Guwahati Tea Auction Centre (GTAC). Global demand, climate changes, and production volumes can affect prices seasonally. A poor harvest due to heavy rains or drought, for instance, can drive up prices significantly.
Final Thoughts
Assam tea pricing is a blend of art, agriculture, and economics. Whether you're sipping a budget-friendly blend or indulging in a rare second flush from a premium estate, the cost reflects the story behind the leaf—from garden to cup.
Looking to buy Assam tea? Know what you’re paying for—and taste the difference.